Unfinished: Notes on Designing Experience in a World That Never Stops Changing
Written and evolving with Haider Ali — “Perfection is slow. Progress teaches.”
Design is never finished—it’s only released, observed, and revised. Unfinished is a living manuscript about crafting experiences that evolve with people, systems, and time.
Drawn from years inside complex organizations, it blends reflection, practice, and principle to help you navigate change when “final” is an illusion.
Each edition explores dimensions of modern experience design—from trust and clarity to AI-driven workflows—and invites you to apply field-tested moves immediately.
Early readers see drafts, updates, and revisions in real time. This isn’t a finished book—it’s a shared practice in progress.
- Chapters evolving
- 7 active drafts
- Field experiments
- 18 frameworks
- Early readers
- 250+ voices
Why you will love this book
- 1 Real stories distilled into actionable insights for creators and entrepreneurs.
- 2 Frameworks and exercises to help you stay unfinished—in the best possible way.
- 3 Companion blog that extends each chapter with new interviews and resources.
What readers are saying
"This book reminded me that the journey is more important than the destination. Every chapter left me with a new experiment to try."
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